Lara Ruth Ziobro is a writer and social media professional with over 12 years of varied professional experience. Her experience spans large financial and professional services companies, working 9 of those years in a Fortune 100 company. Currently she is Vice President of Global Digital and Social Marketing at Weber Shandwick.
Lara recently finished her first novel, Blown Out, and is in the process of finding representation. She previously completed a memoir (currently unpublished).
Previously, she was Vice President Content and Social at Citibank, where she worked to engage, grow, and provide customer support to communities across Citi's consumer social media channels, supporting a population of almost 1.5 million. There she engaged with countless music fans, introduced the organization to live tweeting, and even hosted the brand's first ever Google+ hangout. She also managed community management support for key campaigns, such as Lady Gaga's shows during Roseland Ballroom's final series, Justin Timberlake's "Priceless Access" show with Citi/Mastercard/AA, and Lollapalooza. Click here for her full resume.
In addition to writing and editing content, Lara has spoken at various events held by Useful Social Media in New York City and Philadelphia and was a featured speaker at the Marketing 2.0 and Social Media Conference in Hamburg, Germany. She was also recently highlighted in episode 2 of the "All The Social Ladies" Podcast hosted by Likeable Media CEO, Carrie Kerpen.
Originally from the South, Lara is a graduate of Mississippi State University's International Business Program and has a B.B.A. in International Business with an emphasis in marketing in addition to a B.A. in Spanish. She then went on to the University of Florida's Warrington School of Business, where she graduated with an M.B.A. She also graduated from Washington School of Photography's Professional Photography Program.
When she's not working or tweeting on behalf of Weber Shandwick, she spends her free time exploring New York City's food scene, writing on her food blog, Grits in the City, working on finding representation for her novel, speeding through the air on the flying trapeze, singing karaoke (preferably on a stage) or just relaxing with her dog, Dixie.