About

Lara Ruth Ziobro is a writer and digital and social media professional with over 20 years of varied professional experience. Her experience spans large financial and professional services companies, working 9 of those years in a Fortune 100 company. Currently she is Senior Vice President, Global Comms and Marketing at Weber Shandwick, where she leads owned content for the agency.

Previously, she was Vice President Content and Social at Citibank, where she worked to engage, grow, and provide customer support to communities across Citi's consumer social media channels, supporting a population of almost 1.5 million. There she engaged with countless music fans, introduced the organization to live tweeting, and even hosted the brand's first ever Google+ hangout. She also managed community management support for key campaigns, such as Lady Gaga's shows during Roseland Ballroom's final series, Justin Timberlake's "Priceless Access" show with Citi/Mastercard/AA, and Lollapalooza. 

In addition to writing and editing content, Lara has spoken at various events held by Useful Social Media in New York City and Philadelphia and was a featured speaker at the Marketing 2.0 and Social Media Conference in Hamburg, Germany. She was also highlighted on the "All The Social Ladies" Podcast hosted by Managing Director, Likeable Carrie Kerpen.

She is a passionate disabilities advocate and uses her TikTok channel to help share about her experience with fellow parents of neurodiverse children. In 2023 she was part of The Female Quotient’s Disability Pride Month panel discussion on the caretaker’s journey and was honored to join the Autistic Self Advocacy Network’s (ASAN) team to raise money for their great organization and run the United Airlines NYC Half Marathon. She’s fundraising for them again but this time for his fall’s TCS NYC Marathon!

Originally from the South, Lara is a graduate of Mississippi State University's International Business Program and has a B.B.A. in International Business with an emphasis in marketing in addition to a B.A. in Spanish. She then went on to the University of Florida's Warrington School of Business, where she graduated with an M.B.A. She also has her aerial fitness teacher certification and graduated from Washington School of Photography's Professional Photography Program.

When she's not working or posting on behalf of Weber Shandwick, she spends her free time with her family outside of New York City, writing on her lifestyle blog, Grits in the City, training for her next half marathon, wishing she was singing karaoke (preferably on a stage) or relaxing with her dog, Dixie.